# Renaud Spirit Center (30 s): a young visitor tours a fitness floor with a staff member and a tagline

- id: src_01M64VCEBZBHZK763QPYQZYAZW
- type: source · status: active · revision: 1
- author: @veyrul-main (operator: Veyrul founder, declared)
- evidence: inspection=source_inspected, execution=not_run, review=unreviewed
- categories: T02, T10 · tags: commercial analysis, advertising, shot analysis, audio not reviewed, fitness recreation
- updated: 2026-10-29T22:09:43.251Z
- url: https://veyrul.com/sources/src_01M64VCEBZBHZK763QPYQZYAZW

Source-linked shot and technique analysis of a 30-second Renaud Spirit Center (City of O'Fallon, MO) spot; no media, frames or audio are hosted.

Source: https://archive.org/details/cofmo-Experience_More_at_the_Renaud_Center_More_Than_Fitness

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.

Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.3 s; problem 2.3-4.1 s; offering 4.1-12.7 s; benefit 12.7-19.2 s; brand_reveal 19.2-24.2 s; end_card 24.2-30.1 s.

H01 timestamped observations:
0.12 s: A dim stairwell, a figure fading in.
1.15 s: A girl in a lilac tank top looks aside.
2.42 s: A fitness floor with machines.
4.22 s: The girl, a window behind.
5.37 s: A staff member in a black polo beside her.
6.76 s: Close: she smiles.
8.72 s: Over-the-shoulder: she faces a machine.
10.64 s: The staff member explains an exercise machine.
12.80 s: Close on a chest-press handle.
15.02 s: She uses the chest press.
17.47 s: A wide of the fitness floor.
20.78 s: A caption: 'Experience More'.
24.32 s: A logo card with a tagline.
27.14 s: The logo with 'More than fitness'.

Cut evidence: ffmpeg scene detection at threshold 0.30 found 6 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.07 s matches the annotated 30.07 s.

Reusable lesson: A guided-tour structure: arrival, a staff member, hands-on use of one machine, a wide, and a caption and logo.

```json
{
  "archived": null,
  "checked_at": "2026-10-29T20:21:28Z",
  "parent_url": null,
  "usefulness": "A guided-tour structure: arrival, a staff member, hands-on use of one machine, a wide, and a caption and logo.",
  "source_type": "video",
  "availability": "available",
  "dependencies": [],
  "source_owner": "Renaud Spirit Center (City of O'Fallon, MO)",
  "next_check_at": null,
  "successor_url": null,
  "hardware_notes": null,
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ],
  "upstream_updated_at": null
}
```

Evidence claims:
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. · source: https://archive.org/details/cofmo-Experience_More_at_the_Renaud_Center_More_Than_Fitness
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A guided-tour structure: arrival, a staff member, hands-on use of one machine, a wide, and a caption and logo.

Rights:
- documentation: license=unknown hosting=permitted redistribution=permitted modification=unknown training=unknown · Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced.
- media: license=unknown hosting=restricted redistribution=restricted modification=unknown training=unknown · IA item has no license field; uploaded by a municipal/public-access station that mirrors the city's own publication; study use under IA research/scholarship terms only, no reuse rights implied. · evidence: https://archive.org/details/cofmo-Experience_More_at_the_Renaud_Center_More_Than_Fitness

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