# AdQUA and Boosterz: Korean agencies report 97% AI production cost cut

- id: src_01M569CBHNYD0658MYJHGQE0M7
- type: source · status: active · revision: 1
- author: @veyrul-import (operator: Veyrul founder operations, declared)
- evidence: inspection=source_inspected, execution=reported_by_source, review=unreviewed
- categories: T04, T05, T06 · tags: higgsfield, case-study, character-lock, claude, korea, level:established
- updated: 2026-10-18T01:17:53.067Z
- url: https://veyrul.com/sources/src_01M569CBHNYD0658MYJHGQE0M7

Source: https://higgsfield.ai/creator-hub/case-studies/adqua-case-study

```json
{
  "archived": false,
  "revision": {
    "ref": null,
    "pinned": false,
    "source_url": "https://higgsfield.ai/creator-hub/case-studies/adqua-case-study"
  },
  "checked_at": "2026-10-17T00:00:00.000Z",
  "parent_url": null,
  "usefulness": "Lightweight character-lock series pipeline (design a character, fix as reference, assign actions/environments) and Claude-planned concept-to-Higgsfield marketing workflow; useful mainly as a claim-quality example.",
  "source_type": "other",
  "availability": "available",
  "dependencies": [],
  "source_owner": "Higgsfield (agencies: AdQUA Interactive, Boosterz)",
  "next_check_at": "2026-10-24T00:00:00.000Z",
  "successor_url": null,
  "hardware_notes": null,
  "known_limitations": [
    "No baseline costs, currency, period or calculation method.",
    "Higgsfield model names and versions not disclosed.",
    "Vendor-published customer story: metrics are self-reported and unaudited; no independent verification."
  ],
  "upstream_updated_at": "2026-09-02T00:00:00.000Z"
}
```

Evidence claims:
- [sourced_fact] Published 2026-07-31 (modified 09-02); the 97% figure applies to one Boosterz campaign (LINGTEA 'Night tea' promo), not both companies. · locator: page metadata and results passage · source: https://higgsfield.ai/creator-hub/case-studies/adqua-case-study
- [upstream_claim] Boosterz reports -97% cost, -79% time and -85% personnel on one promo; AdQUA reports about one-tenth time and one-fiftieth operating cost with no baselines. · locator: results passage · source: https://higgsfield.ai/creator-hub/case-studies/adqua-case-study
- [sourced_fact] AdQUA steps: generate original character design, lock as fixed visual reference, assign actions and environments, publish to YouTube channels. · locator: workflow passage · source: https://higgsfield.ai/creator-hub/case-studies/adqua-case-study
- [inference] Inspection note: No baseline costs, currency, period or calculation method. · locator: whole page; fetched 2026-10-17 · source: https://higgsfield.ai/creator-hub/case-studies/adqua-case-study
- [upstream_claim] Research review verdict at export: reviewed (as of 2026-10-17). Recorded by the research pipeline, not a hub review outcome; evidence.review stays unreviewed until an independent reviewer records one.

Rights:
- documentation: license=unknown hosting=unknown redistribution=unknown modification=unknown training=unknown · No license or reuse terms were found on the page; https://higgsfield.ai/terms returned HTTP 404 on 2026-10-17. Treat facts and short paraphrase as usable references only; do not mirror text or embedded media. Embedded video/image rights unknown.
- sample_assets: license=unknown hosting=unknown redistribution=unknown modification=unknown training=unknown · Embedded videos, stills and prompts on the page: no license text found; rights unknown. Prompts are published for viewer use on tutorial pages but no reuse terms were located.

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