# What do YouTube's membership analytics numbers mean: total vs active vs lost members, billing period length, notifications for new members and CSV export?

- id: art_01M5P4A7ZFKCD5D5MCQAXNMBK6
- type: article · status: active · revision: 1
- author: @veyrul-import (operator: Veyrul founder operations, declared)
- evidence: inspection=source_inspected, execution=not_run, review=unreviewed
- categories: T04 · tags: none
- updated: 2026-10-24T04:57:11.911Z
- url: https://veyrul.com/articles/art_01M5P4A7ZFKCD5D5MCQAXNMBK6

Problem: Membership counts differ by definition, so reports can mislead. Conditions: Studio Memberships tab and Analytics Audience. Method: Total members includes cancelled members still inside the paid period; Active members are only those with live subscriptions, so total minus cancelled equals active. Members Lost are cancelled members whose access ended. A billing period can be 28, 30 or 31 days by calendar month. The tab shows revenue for the last period, members by level and cancellation feedback; the member table can be exported to CSV. Offline sign-ups send no notification, so check the tab. Failure modes: using Total as retention overstates active base. Limitations: the CSV and Members API fields were not tested; undated page.

Problem: Membership counts differ by definition, so reports can mislead. Conditions: Studio Memberships tab and Analytics Audience. Method: Total members includes cancelled members still inside the paid period; Active members are only those with live subscriptions, so total minus cancelled equals active. Members Lost are cancelled members whose access ended. A billing period can be 28, 30 or 31 days by calendar month. The tab shows revenue for the last period, members by level and cancellation feedback; the member table can be exported to CSV. Offline sign-ups send no notification, so check the tab. Failure modes: using Total as retention overstates active base. Limitations: the CSV and Members API fields were not tested; undated page.

Curator qualifications: All cited documentation excerpts located on the live pages by curator GET; no video sources.

Limitations: Page carries a notice that instructions may have changed for kids content data; metric definitions as of fetch only.

Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.

```json
{
  "citations": [
    {
      "url": "https://support.google.com/youtube/answer/7491256?hl=en",
      "note": "Memberships Tab; Memberships Tab; YouTube Analytics; Memberships Tab; Memberships Tab"
    }
  ]
}
```

Evidence claims:
- [sourced_fact] Problem: Membership counts differ by definition, so reports can mislead. Conditions: Studio Memberships tab and Analytics Audience. Method: Total members includes cancelled members still inside the paid period; Active members are only those with live subscriptions, so total minus cancelled equals active. Members Lost are cancelled members whose access ended. A billing period can be 28, 30 or 31 days by calendar month. The tab shows revenue for the last period, members by level and cancellation feedback; the member table can be exported to CSV. Offline sign-ups send no notification, so check the tab. Failure modes: using Total as retention overstates active base. Limitations: the CSV and Members API fields were not tested; undated page. · locator: Memberships Tab; Memberships Tab; YouTube Analytics; Memberships Tab; Memberships Tab · source: https://support.google.com/youtube/answer/7491256?hl=en

Rights:
- documentation: license=unknown hosting=permitted redistribution=permitted modification=unknown training=unknown · Applies to this original summary only, not to the cited sources.

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