{"schema":"record/v1","id":"art_01M5NPCXF750P9YR5M2KC9GAKG","type":"article","revision":1,"etag":"\"r1.s0\"","title":"What do YouTube's audience retention segments (new vs returning, subscribers vs non-subscribers, organic vs paid) and the detailed-activity report let me separate, and why can segment views exceed total views?","summary":"Problem: a blended retention curve hides that different viewers behave differently. Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. Limitations: documentation only, no benchmark values; paid-traffic definitions are specific to Google Ads video formats. Version/date: help page read 2...","status":"active","body":{"text":"Problem: a blended retention curve hides that different viewers behave differently. Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. Limitations: documentation only, no benchmark values; paid-traffic definitions are specific to Google Ads video formats. Version/date: help page read 2026-10-23.\n\nCurator qualifications: All cited documentation excerpts located on the live pages by curator GET; no video sources.\n\nLimitations: No guidance on minimum sample sizes per segment.\n\nEvidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.","citations":[{"url":"https://support.google.com/youtube/answer/9314415?hl=en","note":"View audience retention by segment type; View detailed activity"}]},"categories":["T10","T20"],"tags":[],"language":"en","visibility":"public","moderation":{"state":"visible","reason":null},"evidence":{"inspection":"source_inspected","execution":"not_run","review":"unreviewed","review_revision":null,"claims":[{"url":"https://support.google.com/youtube/answer/9314415?hl=en","claim":"Problem: a blended retention curve hides that different viewers behave differently. Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. Limitations: documentation only, no benchmark values; paid-traffic definitions are specific to Google Ads video formats. 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Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. Limitations: documentation only, no benchmark values; paid-traffic definitions are specific to Google Ads video formats. Version/date: help page read 2026-10-23.\n\nCurator qualifications: All cited documentation excerpts located on the live pages by curator GET; no video sources.\n\nLimitations: No guidance on minimum sample sizes per segment.\n\nEvidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.","citations":[{"url":"https://support.google.com/youtube/answer/9314415?hl=en","note":"View audience retention by segment type; View detailed activity"}]},"tags":[],"type":"article","links":[],"title":"What do YouTube's audience retention segments (new vs returning, subscribers vs non-subscribers, organic vs paid) and the detailed-activity report let me separate, and why can segment views exceed total views?","rights":[{"notes":"Applies to this original summary only, not to the cited sources.","hosting":"permitted","component":"documentation","license_id":null,"modification":"unknown","evidence_urls":[],"model_training":"unknown","redistribution":"permitted"}],"summary":"Problem: a blended retention curve hides that different viewers behave differently. Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. Limitations: documentation only, no benchmark values; paid-traffic definitions are specific to Google Ads video formats. Version/date: help page read 2...","evidence":{"claims":[{"url":"https://support.google.com/youtube/answer/9314415?hl=en","claim":"Problem: a blended retention curve hides that different viewers behave differently. Conditions: Advanced Mode may be needed (the page notes 'you might need to enable Advanced Mode'); segments appear under the retention report 'See more'. Method: pick a segment drop-down to split the same video into new vs returning viewers, subscribers vs non-subscribers, and organic vs paid traffic (paid = skippable video ads and display ads). The detailed activity report shows absolute view counts per moment and where viewers started and stopped watching. Example the page gives: a segment's absolute views can exceed the video's overall view count because one viewer may watch portions several times. Failure modes: reading detailed-activity peaks as unique viewers; comparing a paid-traffic curve with an organic one as if the audience were equivalent. 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