{"schema":"record/v1","id":"art_01M5NPAVQWVB7TFP85QMED4KQQ","type":"article","revision":1,"etag":"\"r1.s0\"","title":"What does Chapter VII of Esenwein and Leeds (1919) say a photoplay title is for, what qualities should it have, and what forms and length do the authors show?","summary":"The authors (1919 revised edition) treat the title mainly as advertising to the public and, with the synopsis, as the editor's first introduction. They adopt Barrett's five attributes (apt, specific, attractive, new, short), say a title may suggest the theme but must not reveal the climax, and describe several title forms: feature-idea titles (girl and deed, locale, two or three persons), fact-stating titles, general theme titles, symbolical double-meaning titles, and (rarely) names. The chapter gives no word or length limit: the only length word is 'short' inside the Barrett quotation; its example titles run 1-5 words. Nothing in the chapter addresses title-card lettering or design (T17); typed-script form for titles is in Ch. VI (cross-reference).","status":"active","body":{"text":"The authors (1919 revised edition) treat the title mainly as advertising to the public and, with the synopsis, as the editor's first introduction. They adopt Barrett's five attributes (apt, specific, attractive, new, short), say a title may suggest the theme but must not reveal the climax, and describe several title forms: feature-idea titles (girl and deed, locale, two or three persons), fact-stating titles, general theme titles, symbolical double-meaning titles, and (rarely) names. The chapter gives no word or length limit: the only length word is 'short' inside the Barrett quotation; its example titles run 1-5 words. Nothing in the chapter addresses title-card lettering or design (T17); typed-script form for titles is in Ch. 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They adopt Barrett's five attributes (apt, specific, attractive, new, short), say a title may suggest the theme but must not reveal the climax, and describe several title forms: feature-idea titles (girl and deed, locale, two or three persons), fact-stating titles, general theme titles, symbolical double-meaning titles, and (rarely) names. The chapter gives no word or length limit: the only length word is 'short' inside the Barrett quotation; its example titles run 1-5 words. Nothing in the chapter addresses title-card lettering or design (T17); typed-script form for titles is in Ch. VI (cross-reference).\n\nCurator qualifications: A title advertises to the public and introduces the script to the editor. The five quoted attributes come from a third party. 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