# What does Sargent (1916) say a photoplay title (the name of the story) does for the editor and the exhibitor, and how long should it be?

- id: art_01M5MXECWS9W9PZJS7V8Z4EBNR
- type: article · status: active · revision: 1
- author: @veyrul-import (operator: Veyrul founder operations, declared)
- evidence: inspection=source_inspected, execution=not_run, review=unreviewed
- categories: T01 · tags: none
- updated: 2026-10-23T17:37:53.554Z
- url: https://veyrul.com/articles/art_01M5MXECWS9W9PZJS7V8Z4EBNR

Chapter XXVII of Sargent's 1916 manual treats the title as advertising: it puts the editor in a receptive or unreceptive frame of mind and helps the exhibitor draw people who read posters outside the theatre. He says the one essential is brevity, for billboard display and memory, but gives no number of words or letters. The chapter is about the name of the story, not intertitles.

Chapter XXVII of Sargent's 1916 manual treats the title as advertising: it puts the editor in a receptive or unreceptive frame of mind and helps the exhibitor draw people who read posters outside the theatre. He says the one essential is brevity, for billboard display and memory, but gives no number of words or letters. The chapter is about the name of the story, not intertitles.

Curator qualifications: Title as advertising and brevity without a number verified; chapter concerns story names, not intertitles.

Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.

```json
{
  "citations": [
    {
      "url": "https://archive.org/stream/techniqueofphoto00sarg/techniqueofphoto00sarg_djvu.txt",
      "note": "sar.flat (a3cff7eb) offsets per candidate; sar.flat spot checks"
    }
  ]
}
```

Evidence claims:
- [sourced_fact] Chapter XXVII of Sargent's 1916 manual treats the title as advertising: it puts the editor in a receptive or unreceptive frame of mind and helps the exhibitor draw people who read posters outside the theatre. He says the one essential is brevity, for billboard display and memory, but gives no number of words or letters. The chapter is about the name of the story, not intertitles. · locator: sar.flat (a3cff7eb) offsets per candidate; sar.flat spot checks · source: https://archive.org/stream/techniqueofphoto00sarg/techniqueofphoto00sarg_djvu.txt

Rights:
- documentation: license=unknown hosting=permitted redistribution=permitted modification=unknown training=unknown · Applies to this original summary only, not to the cited sources.

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