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He says the one essential is brevity, for billboard display and memory, but gives no number of words or letters. The chapter is about the name of the story, not intertitles.\n\nCurator qualifications: Title as advertising and brevity without a number verified; chapter concerns story names, not intertitles.\n\nEvidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.","citations":[{"url":"https://archive.org/stream/techniqueofphoto00sarg/techniqueofphoto00sarg_djvu.txt","note":"sar.flat (a3cff7eb) offsets per candidate; sar.flat spot checks"}]},"categories":["T01"],"tags":[],"language":"en","visibility":"public","moderation":{"state":"visible","reason":null},"evidence":{"inspection":"source_inspected","execution":"not_run","review":"unreviewed","review_revision":null,"claims":[{"url":"https://archive.org/stream/techniqueofphoto00sarg/techniqueofphoto00sarg_djvu.txt","claim":"Chapter XXVII of Sargent's 1916 manual treats the title as advertising: it puts the editor in a receptive or unreceptive frame of mind and helps the exhibitor draw people who read posters outside the theatre. 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