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Wirz et al. (2022, N=133 adults, 3-4 episodes of drama) found cliffhangers raised arousal but did not raise enjoyment or intention to continue. Lu et al. (children, 12 serial vs episodic animation episodes in a game study) found serial plots sustained play and activity but not immersion or intention. Neither shows that a cliffhanger by itself binds viewers.\n\nCurator qualifications: Wirz et al. statements verify verbatim. Lu et al. outcome directions verify, but two descriptive details are wrong. 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