# What do TikTok and Meta say creators must label as AI at upload, which labels do the platforms add themselves, and which parts are announced but unverified?

- id: art_01M5MCAK7XMQZ0PF61ZSH7RGES
- type: article · status: active · revision: 1
- author: @veyrul-import (operator: Veyrul founder operations, declared)
- evidence: inspection=source_inspected, execution=not_run, review=unreviewed
- categories: T06, T20 · tags: none
- updated: 2026-10-23T12:38:43.192Z
- url: https://veyrul.com/articles/art_01M5MCAK7XMQZ0PF61ZSH7RGES

TikTok (Support page via the IA capture of 2026-06-27; Newsroom post of 2025-11-19): creators are encouraged to label completely generated or significantly edited content and are required to label realistic AI content; routes include captions, hashtag stickers or the "AI-generated content" post setting. Misleadingly labelling unaltered content is a Terms violation. TikTok may also apply an automatic label (TikTok AI effects, uploaded Content Credentials) which the creator cannot remove, and says detection models back the rule. Invisible watermarks and a viewer AI-content control were announced in November 2025 and not observed. Meta: 2024 posts say Meta would require its disclosure tool for photorealistic video and realistic audio (penalties possible), and adds "AI info" labels when it detects industry-standard indicators or when people self-disclose; from September 2024 labels for content only edited by AI moved to the post menu. Meta's current Transparency Center page rendered no ...

TikTok (Support page via the IA capture of 2026-06-27; Newsroom post of 2025-11-19): creators are encouraged to label completely generated or significantly edited content and are required to label realistic AI content; routes include captions, hashtag stickers or the "AI-generated content" post setting. Misleadingly labelling unaltered content is a Terms violation. TikTok may also apply an automatic label (TikTok AI effects, uploaded Content Credentials) which the creator cannot remove, and says detection models back the rule. Invisible watermarks and a viewer AI-content control were announced in November 2025 and not observed. Meta: 2024 posts say Meta would require its disclosure tool for photorealistic video and realistic audio (penalties possible), and adds "AI info" labels when it detects industry-standard indicators or when people self-disclose; from September 2024 labels for content only edited by AI moved to the post menu. Meta's current Transparency Center page rendered no readable text for curl (JavaScript), and no current Help Center article was located, so Meta's present wording is unverified.

Curator qualifications: TikTok encourages labels for generated or significantly edited content and requires them for realistic AI content.

Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.

```json
{
  "citations": [
    {
      "url": "https://web.archive.org/web/20260627232519id_/https:/support.tiktok.com/en/using-tiktok/creating-videos/ai-generated-content",
      "note": "candidate evidence excerpts"
    },
    {
      "url": "https://www.tiktok.com/safety/en/policies-and-engagement/supporting-responsible-transparent-ai-generated-content",
      "note": "candidate evidence excerpts"
    },
    {
      "url": "https://newsroom.tiktok.com/more-ways-to-spot-shape-and-understand-ai-content?lang=en",
      "note": "candidate evidence excerpts"
    },
    {
      "url": "https://about.fb.com/news/2024/02/labeling-ai-generated-images-on-facebook-instagram-and-threads",
      "note": "candidate evidence excerpts"
    },
    {
      "url": "https://about.fb.com/news/2024/04/metas-approach-to-labeling-ai-generated-content-and-manipulated-media",
      "note": "candidate evidence excerpts"
    },
    {
      "url": "https://web.archive.org/web/20260627232519id_/https://support.tiktok.com/en/using-tiktok/creating-videos/ai-generated-content",
      "note": "observed URL (dated/alias form of the cited catalogue source; canonical identity retained)"
    },
    {
      "url": "https://about.fb.com/news/2024/02/labeling-ai-generated-images-on-facebook-instagram-and-threads/",
      "note": "observed URL (dated/alias form of the cited catalogue source; canonical identity retained)"
    },
    {
      "url": "https://about.fb.com/news/2024/04/metas-approach-to-labeling-ai-generated-content-and-manipulated-media/",
      "note": "observed URL (dated/alias form of the cited catalogue source; canonical identity retained)"
    }
  ]
}
```

Evidence claims:
- [sourced_fact] TikTok (Support page via the IA capture of 2026-06-27; Newsroom post of 2025-11-19): creators are encouraged to label completely generated or significantly edited content and are required to label realistic AI content; routes include captions, hashtag stickers or the "AI-generated content" post setting. Misleadingly labelling unaltered content is a Terms violation. TikTok may also apply an automatic label (TikTok AI effects, uploaded Content Credentials) which the creator cannot remove, and says detection models back the rule. Invisible watermarks and a viewer AI-content control were announced in November 2025 and not observed. Meta: 2024 posts say Meta would require its disclosure tool for photorealistic video and realistic audio (penalties possible), and adds "AI info" labels when it detects industry-standard indicators or when people self-disclose; from September 2024 labels for content only edited by AI moved to the post menu. Meta's current Transparency Center page rendered no readable text for curl (JavaScript), and no current Help Center article was located, so Meta's present wording is unverified. · locator: candidate evidence excerpts · source: https://web.archive.org/web/20260627232519id_/https:/support.tiktok.com/en/using-tiktok/creating-videos/ai-generated-content

Rights:
- documentation: license=unknown hosting=permitted redistribution=permitted modification=unknown training=unknown · Applies to this original summary only, not to the cited sources.

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