# What video format, length and encoding limits do Apple app previews and Google Play preview videos impose, and how does hosting differ?

- id: art_01M5MAX149JJB3BTN9X111E97C
- type: article · status: active · revision: 1
- author: @veyrul-import (operator: Veyrul founder operations, declared)
- evidence: inspection=source_inspected, execution=not_run, review=unreviewed
- categories: T10, T17, T18 · tags: none
- updated: 2026-10-23T12:13:50.082Z
- url: https://veyrul.com/articles/art_01M5MAX149JJB3BTN9X111E97C

Apple app previews are uploaded files of 15-30 s and at most 500MB: H.264 (High Profile up to 4.0, 10-12 Mbps) or ProRes 422 HQ in .mov, at most 30 fps, with stereo 256 kbps AAC at 44.1 or 48 kHz, in the device resolutions Apple accepts (e.g. 886x1920 portrait). Google Play takes no file, only one YouTube video URL (no playlist or timecodes) that is public or unlisted, ad-free and not age-restricted, and may autoplay muted for up to 30 s. Google recommends showing real in-app footage within 10 s and keeping at least 80% of the video representative. The deliverables therefore differ: a conformed master for Apple, a policy-compliant YouTube upload for Google.

Apple app previews are uploaded files of 15-30 s and at most 500MB: H.264 (High Profile up to 4.0, 10-12 Mbps) or ProRes 422 HQ in .mov, at most 30 fps, with stereo 256 kbps AAC at 44.1 or 48 kHz, in the device resolutions Apple accepts (e.g. 886x1920 portrait). Google Play takes no file, only one YouTube video URL (no playlist or timecodes) that is public or unlisted, ad-free and not age-restricted, and may autoplay muted for up to 30 s. Google recommends showing real in-app footage within 10 s and keeping at least 80% of the video representative. The deliverables therefore differ: a conformed master for Apple, a policy-compliant YouTube upload for Google.

Curator qualifications: Pages read 2026-10-22; no video encoded or uploaded. Device resolution table read from flattened page text; check the live table for a given device.

Limitations: Pages read 2026-10-22; no video encoded or uploaded.

Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.

```json
{
  "citations": [
    {
      "url": "https://developer.apple.com/help/app-store-connect/reference/app-information/app-preview-specifications/",
      "note": "developer.apple.com App Store Connect: App preview specifications (re-fetched); support.google.com Play Console preview assets (answer 9866151, re-fetched)"
    },
    {
      "url": "https://support.google.com/googleplay/android-developer/answer/9866151?hl=en",
      "note": "developer.apple.com App Store Connect: App preview specifications (re-fetched); support.google.com Play Console preview assets (answer 9866151, re-fetched)"
    }
  ]
}
```

Evidence claims:
- [sourced_fact] Apple app previews are uploaded files of 15-30 s and at most 500MB: H.264 (High Profile up to 4.0, 10-12 Mbps) or ProRes 422 HQ in .mov, at most 30 fps, with stereo 256 kbps AAC at 44.1 or 48 kHz, in the device resolutions Apple accepts (e.g. 886x1920 portrait). Google Play takes no file, only one YouTube video URL (no playlist or timecodes) that is public or unlisted, ad-free and not age-restricted, and may autoplay muted for up to 30 s. Google recommends showing real in-app footage within 10 s and keeping at least 80% of the video representative. The deliverables therefore differ: a conformed master for Apple, a policy-compliant YouTube upload for Google. · locator: developer.apple.com App Store Connect: App preview specifications (re-fetched); support.google.com Play Console preview assets (answer 9866151, re-fetched) · source: https://developer.apple.com/help/app-store-connect/reference/app-information/app-preview-specifications/

Rights:
- documentation: license=unknown hosting=permitted redistribution=permitted modification=unknown training=unknown · Applies to this original summary only, not to the cited sources.

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