McDonald's 'Break for Two' (30 s): a bench story cut to two price-marked product close-ups

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.4 s; desire 2.4-15.5 s; offering 15.5-19.4 s; offer 19.4-24.4 s; brand_reveal 24.4-26.8 s; terms 26.8-29.9 s. H01 timestamped observations: 0.12 s: A man in a blue shirt eats a burger on a park bench, a passer-by at the left; a logo and a super: 'Break for Two'. 1.18 s: A woman in a lilac jacket sits beside him; the super holds. 2.49 s: She looks toward him. 4.27 s: Two-shot: he bites his burger. 6.29 s: Close: she watches him eat. 7.82 s: Close: she smiles. 12.50 s: Close: he looks at the burger. 15.65 s: He looks aside, smiling. 17.22 s: He looks ahead, serious. 19.55 s: A burger close-up with a price mark: '95¢ each' and a small-print line. 21.65 s: A breakfast-style sandwich close with the same price mark. 24.49 s: Two-shot on the bench: both eat. 26.89 s: They smile at each other. 28.32 s: A closing logo and a line: 'Have you had your break today?' Cut evidence: ffmpeg scene detection at threshold 0.30 found 6 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 29.867 s matches the annotated 29.867 s. Reusable lesson: A scripted bench mini-story (a man and a woman sharing a lunch break) cut to two product close-ups with a price mark and a closing line; the 95-cent price and the small print are the advertiser's claims, seen, not checked. Six detector cuts in 30 s.

{
  "checked_at": "2026-10-29T20:45:09Z",
  "usefulness": "A scripted bench mini-story (a man and a woman sharing a lunch break) cut to two product close-ups with a price mark and a closing line; the 95-cent price and the small print are the advertiser's claims, seen, not checked. Six detector cuts in 30 s.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "McDonald's",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}