Domino's Pizza (30 s): two-word 'The Big' / '30' cards cut against a marching band and delivery shots

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.8 s; proof 2.8-9.5 s; offer 9.5-18.2 s; cta 18.2-27.0 s; end_card 27.0-30.1 s. H01 timestamped observations: 0.88 s: A delivery person in a blue jacket and cap carries a pizza box; a vertical logo card at the right. 1.93 s: A word card: 'The Big'. 2.44 s: A word card: '30'. 3.42 s: A marching band in lilac uniforms, a trumpet player in front. 5.05 s: A pizza close-up. 7.11 s: A delivery person in a crowd; small print at the bottom. 8.86 s: An arena crowd with two dancers. 11.69 s: A man lying on a floor among books, small print at the bottom. 14.03 s: A card: 'Medium one topping'. 15.25 s: A card: '30¢ medium one topping'. 15.85 s: Pepperoni slices falling, close. 16.58 s: A bass drum with the logo. 20.14 s: A woman in a hat eats a slice; small print at the bottom. 21.34 s: A card: 'Call now'. 23.17 s: A delivery person holds a basketball; small print. 26.13 s: A logo card. 26.68 s: A woman holds a slice and a box. 28.53 s: A card: '30¢ special' over a pizza and the logo. Cut evidence: ffmpeg scene detection at threshold 0.30 found 38 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.101 s matches the annotated 30.101 s. Reusable lesson: A repeated two-word card ('The Big' then '30') is the beat, cut against a marching band, delivery and eating shots, with the price card near the end (about 38 detector cuts in 30 s). The 30-cent price and the small-print terms are the advertiser's claims, seen, not checked.

{
  "checked_at": "2026-10-29T20:29:57Z",
  "usefulness": "A repeated two-word card ('The Big' then '30') is the beat, cut against a marching band, delivery and eating shots, with the price card near the end (about 38 detector cuts in 30 s). The 30-cent price and the small-print terms are the advertiser's claims, seen, not checked.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Domino's",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}