Planet Fitness (15 s): a 2022 sale card, gym shots with word cards and a $1-down terms card

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.8 s; benefit 3.8-6.3 s; offer 6.3-9.2 s; terms 9.2-11.9 s; cta 11.9-15.0 s. H01 timestamped observations: 0.12 s: A treadmill row with a card: 'You can still join a gym in 2022 sale'. 1.90 s: Same card, brighter. 3.92 s: A woman does a dumbbell curl. 4.36 s: Same. 5.04 s: A man on a chest-press machine with a word card: 'Clean and spacious'. 5.63 s: He presses; the card holds. 6.46 s: A purple card with neon streaks: '$1 down, $10 a month' and a 'Deal ends Friday, December 30' line with a small-print footer. 10.68 s: The same card with an added line about paying nothing until January. Cut evidence: ffmpeg scene detection at threshold 0.30 found 4 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 15.03 s matches the annotated 15.03 s. Reusable lesson: A fifteen-second sale spot that runs two photographed gym shots with large word cards, then holds a terms card for most of its length. Prices, dates and 'cancel anytime' are the advertiser's claims, seen, not checked.

{
  "checked_at": "2026-10-29T20:12:05Z",
  "usefulness": "A fifteen-second sale spot that runs two photographed gym shots with large word cards, then holds a terms card for most of its length. Prices, dates and 'cancel anytime' are the advertiser's claims, seen, not checked.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Planet Fitness (national franchise)",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}