Roy Rogers Big Beef Deal (1987-12-05 broadcast, 30 s): cafeteria workers present dishes, then a $2.99 sandwich
Source-linked shot and technique analysis of a 30-second Roy Rogers spot; no media, frames or audio are hosted.
Source: https://archive.org/details/1987-roy-rodgers-2.99-big-beef-deal-commercial
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-4.7 s; problem 4.7-14.1 s; offering 14.1-20.5 s; offer 20.5-24.2 s; cta 24.2-27.2 s; end_card 27.2-30.0 s.
H01 timestamped observations:
0.12 s: Black.
2.35 s: A woman in a hairnet with a tray; a super names a person and a school.
4.82 s: A woman in white with a plate.
8.15 s: A woman in a pink uniform.
12.57 s: A woman with a tray; a super names a school.
16.13 s: Waffle-cut fries.
18.29 s: A hand presses the top bun of a roast-beef sandwich.
20.62 s: The sandwich and fries.
22.33 s: A $2.99 price super with a drink.
25.67 s: A woman with a tray and a school super.
27.29 s: End card: Roy Rogers, Big Beef Deal $2.99.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 6 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.025 s matches the annotated 30.025 s.
Reusable lesson: Named cafeteria workers (supers give names and schools; H01 does not repeat them) set up a contrast with the product, and the price arrives with the sandwich.
Structured fields
{
"checked_at": "2026-10-29T19:55:35Z",
"usefulness": "Named cafeteria workers (supers give names and schools; H01 does not repeat them) set up a contrast with the product, and the price arrives with the sandwich.",
"source_type": "video",
"availability": "available",
"source_owner": "Roy Rogers",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Named cafeteria workers (supers give names and schools; H01 does not repeat them) set up a contrast with the product, and the price arrives with the sandwich.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |