McDonald's Massive McMuffin (1999 Australian broadcast, 15 s): a site worker's breakfast burger

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.7 s; desire 2.7-5.7 s; problem 5.7-10.3 s; details 10.3-12.9 s; end_card 12.9-15.1 s. H01 timestamped observations: 0.12 s: A man on a building site holds a burger, a bag at his side. 1.34 s: He lifts it to his mouth. 2.80 s: Close-up of a bite. 5.84 s: A coworker in a hi-vis vest watches. 8.02 s: Same two-shot. 10.44 s: A product macro of a muffin and patties on a red ground. 12.73 s: The finished stack with small print: Available with Breakfast until 10.30 am. Limited time. Cut evidence: ffmpeg scene detection at threshold 0.30 found 2 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 15.139 s matches the annotated 15.139 s. Reusable lesson: One bite and a coworker's reaction sell the portion size, and a macro shows the stack before the small print.

{
  "checked_at": "2026-10-29T19:55:35Z",
  "usefulness": "One bite and a coworker's reaction sell the portion size, and a macro shows the stack before the small print.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "McDonald's",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}