Mattress Warehouse Presidents' Day Sale (1997-02-12 broadcast, 30 s): sale supers and bed close-ups

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-1.6 s; offer 1.6-4.9 s; offer 4.9-8.2 s; details 8.2-12.3 s; details 12.3-18.0 s; terms 18.0-23.7 s; brand_reveal 23.7-26.0 s; end_card 26.0-30.2 s. H01 timestamped observations: 0.12 s: Black. 0.80 s: The company head speaks in a store with a name-and-role lower third. 1.72 s: A flag with Presidents' Day text. 3.25 s: Super: Presidents' Day MATTRESS SALE! 5.02 s: Super: SAVE! 25%. 6.42 s: Super: SAVE! up to 40%. 8.35 s: A mattress tag reading Sealy Posturepedic. 9.27 s: A mattress tag reading Beautyrest. 10.97 s: A mattress tag reading Perfect Sleeper. 12.47 s: A bed with a floral cover. 15.77 s: A brass bed. 17.02 s: A futon with a floral cover. 18.09 s: A showroom with shoppers. 20.82 s: Supers: FREE 6 Months Same As Cash, FREE Delivery. 23.79 s: The head speaks to camera. 26.12 s: End card: Mattress Warehouse, 9 Area Locations, Cleveland, Akron, Canton. Cut evidence: ffmpeg scene detection at threshold 0.30 found 3 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.214 s matches the annotated 30.214 s. Reusable lesson: Holiday-themed supers and quick brand-tag close-ups fill the middle of a retail sale spot, and the spot ends on a location card.

{
  "checked_at": "2026-10-29T19:46:00Z",
  "usefulness": "Holiday-themed supers and quick brand-tag close-ups fill the middle of a retail sale spot, and the spot ends on a location card.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Mattress Warehouse",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}