Sara Lee Petite Croissants (1988-11-10 broadcast, 15 s): a croissant pulled apart
Source-linked shot and technique analysis of a 15-second Sara Lee spot; no media, frames or audio are hosted.
Source: https://archive.org/details/CLE-B19_348324-348770
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.0 s; desire 3.0-7.5 s; offering 7.5-10.8 s; end_card 10.8-14.9 s.
H01 timestamped observations:
0.12 s: Extreme close-up of a croissant.
3.75 s: A croissant on a cloth.
7.62 s: A dissolve to a croissant being torn.
9.15 s: Hands tear the croissant.
10.92 s: A box reading Petite Croissants beside croissants.
12.84 s: Super: Oven-Fresh. In Regular & Petite.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 1 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 14.886 s matches the annotated 14.886 s.
Reusable lesson: Texture macros and a tearing action carry the appetite appeal, with a one-line product claim at the end.
Structured fields
{
"checked_at": "2026-10-29T19:46:00Z",
"usefulness": "Texture macros and a tearing action carry the appetite appeal, with a one-line product claim at the end.",
"source_type": "video",
"availability": "available",
"source_owner": "Sara Lee",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Texture macros and a tearing action carry the appetite appeal, with a one-line product claim at the end.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. Clip archived from a local-broadcast VHS recording by a third party. |