Michel's Patisserie (2009 broadcast, 15 s): a coffee-and-cake price card
Source-linked shot and technique analysis of a 15-second Michel's Patisserie spot; no media, frames or audio are hosted.
Source: https://archive.org/details/2009-commercial-for-michels-patisserie-2
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.4 s; offer 3.4-8.9 s; desire 8.9-12.7 s; end_card 12.7-15.0 s.
H01 timestamped observations:
0.12 s: A pink card: THE 'French champagne on a beer budget' DEAL.
3.54 s: A latte and a slice of chocolate cake.
6.16 s: A price circle: Coffee & cake of the day $5.90, with small print.
9.03 s: A barista looks down.
10.01 s: A barista at a counter with steam.
11.31 s: Customers at a cafe bar.
12.78 s: A wipe to a cream card.
13.84 s: Michel's patisserie logo: Celebrate the good things.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 7 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 15.019 s matches the annotated 15.019 s.
Reusable lesson: A copy-line card opens a short price-led spot, and a cafe vignette precedes the logo.
Structured fields
{
"checked_at": "2026-10-29T19:39:09Z",
"usefulness": "A copy-line card opens a short price-led spot, and a cafe vignette precedes the logo.",
"source_type": "video",
"availability": "available",
"source_owner": "Michel's Patisserie",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A copy-line card opens a short price-led spot, and a cafe vignette precedes the logo.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |