Michel's Patisserie (2009 broadcast, 30 s): a pastry offer bundled with a film-release ad and other sponsor cards
Source-linked shot and technique analysis of a 30-second Michel's Patisserie spot; no media, frames or audio are hosted.
Source: https://archive.org/details/2009-commercial-for-michels-patisserie
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-4.8 s; offering 4.8-14.1 s; offer 14.1-20.0 s; details 20.0-26.0 s; end_card 26.0-30.0 s.
H01 timestamped observations:
0.12 s: A film title AUSTRALIA with a man in a wide hat.
1.24 s: A woman in a wide-brimmed hat.
2.09 s: A child's face in low light.
3.04 s: Aircraft and smoke.
3.32 s: An explosion.
3.84 s: A rider on a galloping horse; a DVD cover and the line OWN IT ON DVD & BLU-RAY.
4.89 s: A table with a bottle and a napkin.
9.44 s: Cakes and cherries on a table.
14.24 s: A pink card: WIN A SLICE OF OVER $100,000 WORTH OF GREAT AUSSIE PRIZES.
20.09 s: A red hatchback with a dealer name.
21.55 s: A card: AUSTRALIAN OUTBACK SPECTACULAR dinner show.
24.12 s: A beach scene with a travel brand logo.
28.01 s: Michel's patisserie logo: Celebrate the good things.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 8 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.016 s matches the annotated 30.016 s.
Reusable lesson: A film-release promotion with a prize contest and several sponsor cards is the vehicle, and the patisserie brand appears only in the last two seconds.
Structured fields
{
"checked_at": "2026-10-29T19:39:09Z",
"usefulness": "A film-release promotion with a prize contest and several sponsor cards is the vehicle, and the patisserie brand appears only in the last two seconds.",
"source_type": "video",
"availability": "available",
"source_owner": "Michel's Patisserie",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A film-release promotion with a prize contest and several sponsor cards is the vehicle, and the patisserie brand appears only in the last two seconds.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |