Tim Hortons Ice Cap Ad (undated, 31 s): two men carry a cabinet while an iced drink waits

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-5.0 s; problem 5.0-8.6 s; offering 8.6-15.1 s; benefit 15.1-19.6 s; problem 19.6-24.1 s; offering 24.1-25.7 s; offer 25.7-28.2 s; end_card 28.2-30.6 s. H01 timestamped observations: 0.12 s: Black. 4.32 s: Two men carry a dark cabinet across a room. 8.76 s: A man holds an iced drink beside a doorway. 11.80 s: Two men look off-frame. 14.00 s: Close-up: a cup reading Tim Hortons iced Cappuccino. 15.27 s: A man sips through a straw. 22.34 s: The men with the cabinet again. 24.18 s: A swirl of creamy texture with the logo. 25.85 s: A hand holds the cup. 26.94 s: A woman in a store uniform with a cup; super $1.69. 28.28 s: Two men on a couch with the cabinet on a table. Cut evidence: ffmpeg scene detection at threshold 0.30 found 10 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.597 s matches the annotated 30.597 s. Reusable lesson: A small domestic gag (moving a cabinet) is intercut with cup close-ups, and the price arrives with a uniformed server at 26.9 s.

{
  "checked_at": "2026-10-29T19:39:09Z",
  "usefulness": "A small domestic gag (moving a cabinet) is intercut with cup close-ups, and the price arrives with a uniformed server at 26.9 s.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Tim Hortons",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}