Dunkin' Donuts Latte Table (2004, 30 s): a street-corner cafe seen across passers-by
Source-linked shot and technique analysis of a 30-second Dunkin' Donuts spot; no media, frames or audio are hosted.
Source: https://archive.org/details/dunkin-donuts-latte-table-commercial-2004
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.5 s; proof 2.5-13.5 s; desire 13.5-17.9 s; offering 17.9-22.1 s; details 22.1-25.2 s; benefit 25.2-28.1 s; end_card 28.1-30.0 s.
H01 timestamped observations:
0.12 s: A cafe corner with outdoor seating.
1.65 s: A man in a brown jacket drinks from a white cup, reading a paper.
2.66 s: A woman walks past with a purple-and-pink cup.
6.59 s: Passers-by with Dunkin' cups behind the seated man.
9.40 s: A woman in a striped scarf carries a cup.
13.63 s: A Dunkin' Donuts storefront with an awning.
15.50 s: The woman walks toward the cafe.
19.97 s: The man drinks from a Dunkin' cup.
22.21 s: Macro: yellow caramel drizzle on foam.
24.15 s: Two cups with caramel and chocolate-lattice toppings.
25.31 s: The man walks away from his table by the storefront.
28.21 s: A cup with the logo.
29.07 s: Logo card with the line Best coffee in America (an advertiser claim, not checked by H01).
Cut evidence: ffmpeg scene detection at threshold 0.30 found 12 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.047 s matches the annotated 30.047 s.
Reusable lesson: A single street corner and a man who does not move for most of the spot lets passers-by carry the brand cup into frame.
Structured fields
{
"checked_at": "2026-10-29T19:39:09Z",
"usefulness": "A single street corner and a man who does not move for most of the spot lets passers-by carry the brand cup into frame.",
"source_type": "video",
"availability": "available",
"source_owner": "Dunkin' Donuts",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A single street corner and a man who does not move for most of the spot lets passers-by carry the brand cup into frame.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |