Dunkin' Donuts 25c Donut Offer (1993, 30 s): a coin, a worker and a donut montage
Source-linked shot and technique analysis of a 30-second Dunkin' Donuts spot; no media, frames or audio are hosted.
Source: https://archive.org/details/dunkin-donuts-25c-1993-tv-commercial
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.7 s; offer 3.7-6.4 s; details 6.4-16.4 s; benefit 16.4-20.4 s; cta 20.4-24.6 s; offer 24.6-26.2 s; end_card 26.2-30.2 s.
H01 timestamped observations:
0.12 s: Black.
3.19 s: A coin enters the top of the frame.
6.50 s: A worker in a grey cap holds a tray of iced donuts.
8.46 s: A hand dips a donut in chocolate glaze.
10.63 s: A plain donut on a white powder surface.
12.51 s: The worker bows his head, showing his visor.
13.45 s: Close-up: his face with powder on it.
14.63 s: Close-up of glazed, filled donuts.
16.51 s: The worker adjusts a green visor with a pink pencil.
18.37 s: Small print: Not good with any other offer.
20.47 s: A coin close-up.
24.69 s: A donut pulled apart with a yellow filling.
25.98 s: Pink icing piped onto a sugared donut.
28.01 s: Super: 25c with the Dunkin' Donuts logo and Ends Oct. 2.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 9 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.155 s matches the annotated 30.155 s.
Reusable lesson: The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.
Structured fields
{
"checked_at": "2026-10-29T19:39:09Z",
"usefulness": "The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.",
"source_type": "video",
"availability": "available",
"source_owner": "Dunkin' Donuts",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |