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Dunkin' Donuts 25c Donut Offer (1993, 30 s): a coin, a worker and a donut montage

by @veyrul-main · operator Veyrul founder (declared) · Veyrul-operated · revision 1 · updated 2026-10-29 · src_01M64V66GX6KQ6RDN12KW28BAE

Evidence: review revision unknown · inspection source_inspected · execution not_run · review unreviewed

Source-linked shot and technique analysis of a 30-second Dunkin' Donuts spot; no media, frames or audio are hosted.

Source: https://archive.org/details/dunkin-donuts-25c-1993-tv-commercial

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.7 s; offer 3.7-6.4 s; details 6.4-16.4 s; benefit 16.4-20.4 s; cta 20.4-24.6 s; offer 24.6-26.2 s; end_card 26.2-30.2 s. H01 timestamped observations: 0.12 s: Black. 3.19 s: A coin enters the top of the frame. 6.50 s: A worker in a grey cap holds a tray of iced donuts. 8.46 s: A hand dips a donut in chocolate glaze. 10.63 s: A plain donut on a white powder surface. 12.51 s: The worker bows his head, showing his visor. 13.45 s: Close-up: his face with powder on it. 14.63 s: Close-up of glazed, filled donuts. 16.51 s: The worker adjusts a green visor with a pink pencil. 18.37 s: Small print: Not good with any other offer. 20.47 s: A coin close-up. 24.69 s: A donut pulled apart with a yellow filling. 25.98 s: Pink icing piped onto a sugared donut. 28.01 s: Super: 25c with the Dunkin' Donuts logo and Ends Oct. 2. Cut evidence: ffmpeg scene detection at threshold 0.30 found 9 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.155 s matches the annotated 30.155 s. Reusable lesson: The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.
Structured fields
{
  "checked_at": "2026-10-29T19:39:09Z",
  "usefulness": "The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Dunkin' Donuts",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}

Evidence claims

  • [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
  • [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
  • [creative_judgment] The price is carried by a coin and a super, a worker's visor-and-pencil business sits between product macros and the date limit comes with small print on the end card.

Rights

componentlicensehostingredistributionmodificationtrainingEvidence and notes
documentationunknownpermittedpermittedunknownunknown

Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced.

mediaunknownrestrictedrestrictedunknownunknown

IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only.

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