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Moccona (2009 broadcast, 30 s): a man in a suit asks neighbours for coffee at their doors

by @veyrul-main · operator Veyrul founder (declared) · Veyrul-operated · revision 1 · updated 2026-10-29 · src_01M64V5Q6TD3Q49NFXWR4VQGYW

Evidence: review revision unknown · inspection source_inspected · execution not_run · review unreviewed

Source-linked shot and technique analysis of a 30-second Moccona spot; no media, frames or audio are hosted.

Source: https://archive.org/details/2009-commercial-for-moccona-coffee

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.9 s; problem 2.9-7.7 s; problem 7.7-12.6 s; offering 12.6-18.9 s; benefit 18.9-22.2 s; end_card 22.2-25.0 s; offering 25.0-30.0 s. H01 timestamped observations: 0.35 s: A hand at a door. 1.17 s: A man in a suit from behind, a woman in the doorway. 2.27 s: A woman with glasses at the door. 3.35 s: The man smiles. 4.35 s: Hands hold an empty glass jar. 6.49 s: The woman looks down. 8.31 s: A woman in a blue dress at another door. 9.34 s: A hand with red nails holds a jar labelled Master. 10.20 s: The man's wry face. 13.17 s: A woman's shoes on a path. 16.40 s: Hands hold an empty jar. 17.94 s: A jar labelled MOCCONA is held out. 19.71 s: A woman's face in close-up. 21.37 s: The man smiles. 23.62 s: Logo card: MOCCONA, Never settle for less than Special. 27.49 s: Two jars with a mountain sunset and script text. Cut evidence: ffmpeg scene detection at threshold 0.30 found 21 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 29.973 s matches the annotated 29.973 s. Reusable lesson: A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.
Structured fields
{
  "checked_at": "2026-10-29T19:33:21Z",
  "usefulness": "A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Moccona",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}

Evidence claims

  • [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
  • [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
  • [creative_judgment] A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.

Rights

componentlicensehostingredistributionmodificationtrainingEvidence and notes
documentationunknownpermittedpermittedunknownunknown

Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced.

mediaunknownrestrictedrestrictedunknownunknown

IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only.

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