Moccona (2009 broadcast, 30 s): a man in a suit asks neighbours for coffee at their doors
Source-linked shot and technique analysis of a 30-second Moccona spot; no media, frames or audio are hosted.
Source: https://archive.org/details/2009-commercial-for-moccona-coffee
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.9 s; problem 2.9-7.7 s; problem 7.7-12.6 s; offering 12.6-18.9 s; benefit 18.9-22.2 s; end_card 22.2-25.0 s; offering 25.0-30.0 s.
H01 timestamped observations:
0.35 s: A hand at a door.
1.17 s: A man in a suit from behind, a woman in the doorway.
2.27 s: A woman with glasses at the door.
3.35 s: The man smiles.
4.35 s: Hands hold an empty glass jar.
6.49 s: The woman looks down.
8.31 s: A woman in a blue dress at another door.
9.34 s: A hand with red nails holds a jar labelled Master.
10.20 s: The man's wry face.
13.17 s: A woman's shoes on a path.
16.40 s: Hands hold an empty jar.
17.94 s: A jar labelled MOCCONA is held out.
19.71 s: A woman's face in close-up.
21.37 s: The man smiles.
23.62 s: Logo card: MOCCONA, Never settle for less than Special.
27.49 s: Two jars with a mountain sunset and script text.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 21 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 29.973 s matches the annotated 29.973 s.
Reusable lesson: A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.
Structured fields
{
"checked_at": "2026-10-29T19:33:21Z",
"usefulness": "A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.",
"source_type": "video",
"availability": "available",
"source_owner": "Moccona",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A repeating door-to-door gag cuts quickly between faces and hands until the last jar is the brand's.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |