Folgers Coffee Commercial #5 (undated archive upload, 60 s): a packed lunch, a shop visit and a display pour

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.5 s; problem 3.5-13.7 s; problem 13.7-20.7 s; offering 20.7-28.3 s; demonstration 28.3-39.6 s; benefit 39.6-47.5 s; proof 47.5-55.9 s; end_card 55.9-60.5 s. H01 timestamped observations: 0.12 s: Black leader. 1.49 s: Close-up: a hand opens a thermos. 3.62 s: A woman packs a lunch box for a man at a counter. 8.49 s: The man leaves in a hurry. 13.80 s: The woman in a grocery store. 16.68 s: A grocer in a bow tie. 18.01 s: Close-up of the woman, concerned. 25.38 s: Close-up of the Folgers jar. 28.38 s: The grocer and the woman at the display sign. 34.19 s: The pour-at-display shot also seen in spot #12. 45.46 s: The woman holds the jar and smiles. 47.63 s: A couple at a kitchen table with a coffee pot. 58.19 s: End packshot with the same line as spot #12. Cut evidence: ffmpeg scene detection at threshold 0.30 found 17 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 60.528 s matches the annotated 60.528 s. Reusable lesson: A sibling spot recycles the display-pour and packshot from another spot in the same series while changing the opening story.

{
  "checked_at": "2026-10-29T19:33:21Z",
  "usefulness": "A sibling spot recycles the display-pour and packshot from another spot in the same series while changing the opening story.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Folgers",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}