Folgers Coffee Commercial #12 (undated archive upload, 60 s): a dinner-table complaint resolved in a grocery aisle

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-4.4 s; problem 4.4-13.7 s; problem 13.7-24.0 s; offering 24.0-31.0 s; demonstration 31.0-39.6 s; benefit 39.6-47.3 s; proof 47.3-55.5 s; end_card 55.5-60.1 s. H01 timestamped observations: 0.12 s: Black leader. 2.22 s: A couple at a candlelit dining table. 4.56 s: Close-up of a man with a cup. 7.56 s: Close-up of a woman in a soft glow. 11.06 s: The woman with a troubled expression. 13.87 s: A grocer in a white jacket and bow tie, the woman beside him. 19.64 s: The woman in close-up in the store. 28.88 s: Close-up of a jar reading NEW INSTANT Folgers coffee. 31.12 s: A display sign reading NEW! TASTES GOOD AS fresh-perked BECAUSE IT IS! 35.32 s: A pot pours granules beside the sign. 44.16 s: The woman holds the jar. 47.40 s: The man drinks from a cup. 57.78 s: End packshot with the line TASTES GOOD AS fresh-perked BECAUSE..IT IS! Cut evidence: ffmpeg scene detection at threshold 0.30 found 19 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 60.06 s matches the annotated 60.06 s. Reusable lesson: A domestic complaint opens a problem-solution arc; a store-display demonstration and a repeated line end on a packshot.

{
  "checked_at": "2026-10-29T19:33:21Z",
  "usefulness": "A domestic complaint opens a problem-solution arc; a store-display demonstration and a repeated line end on a packshot.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Folgers",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}