Kingsmill Top Grade Bread (UK 1994, 30 s): night camping with sandwiches
Source-linked shot and technique analysis of a 30-second Kingsmill spot; no media, frames or audio are hosted.
Source: https://archive.org/details/kingsmill-top-grade-bread-advert
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.7 s; problem 2.7-11.8 s; offering 11.8-14.1 s; proof 14.1-18.1 s; desire 18.1-23.5 s; benefit 23.5-27.2 s; end_card 27.2-30.5 s.
H01 timestamped observations:
1.33 s: Night garden with a lit house and a tent.
3.03 s: Two boys and a dog in a tent.
3.70 s: A woman in a doorway in the lit house.
7.91 s: A boy holds a torch and a frying pan.
10.74 s: The woman in a kitchen.
12.24 s: Hands slice a Kingsmill loaf with tomatoes.
14.61 s: A golden loaf in a tin in a dark studio.
24.59 s: A tall stack of sandwiches on a plate.
26.44 s: Two boys eating sandwiches in the tent.
28.66 s: A hand rests on the bread pack.
30.32 s: Black end frame.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 18 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.485 s matches the annotated 30.485 s.
Reusable lesson: A night adventure story cuts between the tent and the kitchen, with studio macros of the loaf for the product shots.
Structured fields
{
"checked_at": "2026-10-29T19:24:54Z",
"usefulness": "A night adventure story cuts between the tent and the kitchen, with studio macros of the loaf for the product shots.",
"source_type": "video",
"availability": "available",
"source_owner": "Kingsmill",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A night adventure story cuts between the tent and the kitchen, with studio macros of the loaf for the product shots.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |