Tim Hortons holiday spot (tape dated 1995-12-05, 31 s): sailors on an icebreaker open a gift

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-1.8 s; desire 1.8-7.9 s; offering 7.9-15.5 s; offer 15.5-21.9 s; benefit 21.9-24.2 s; brand_reveal 24.2-26.9 s; end_card 26.9-30.7 s. H01 timestamped observations: 0.12 s: Black start. 0.90 s: Aerial of a red-and-white ship in ice. 1.92 s: A sailor reading a letter in a bunk. 5.53 s: A crew member wraps a present near a silver tree. 8.00 s: Faces looking down at a box. 11.13 s: Gift wrap opened to reveal paper. 12.06 s: A can of 'Fine Grind Coffee' beside the wrapping. 15.67 s: Two mugs and a can on a counter. 18.70 s: A price '$19.95' appears over the mugs. 24.28 s: Sailor in a red patterned sweater drinks from a mug. 25.75 s: Another man drinks, with the tagline 'You've always got time for Tim Hortons'. 28.80 s: Two crew members together by the tree. Cut evidence: ffmpeg scene detection at threshold 0.30 found 3 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.697 s matches the annotated 30.697 s. Reusable lesson: A small story at sea (a letter, a gift, a coffee) leads to a product-and-price beat at 18 s, and the tagline appears as a lower-third.

{
  "checked_at": "2026-10-29T19:24:54Z",
  "usefulness": "A small story at sea (a letter, a gift, a coffee) leads to a product-and-price beat at 18 s, and the tagline appears as a lower-third.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Tim Hortons",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}