Arby's '4 for $5.55' Deal ad (1997 broadcast, 30 s): collage, food macros and a fries comparison frame

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.9 s; desire 3.9-5.3 s; offer 5.3-11.0 s; details 11.0-16.2 s; cta 16.2-21.6 s; brand_reveal 21.6-22.6 s; offering 22.6-26.8 s; proof 26.8-30.1 s. H01 timestamped observations: 0.12 s: Wire-form sign against sky. 2.65 s: Four-tile collage of outdoor action. 4.02 s: Collage with sandwich tiles. 8.09 s: Four sandwiches with 'BEEF'N CHEDDAR'. 9.50 s: Price '4 For $5.55'. 11.15 s: Meat slices in macro. 13.12 s: Cheese sauce macro. 16.35 s: A motorcyclist on a road at dusk. 21.69 s: Logo and 'It's better out here.' 22.69 s: Fries macro. 25.75 s: A fry dipped in ketchup. 26.92 s: A fries carton with another chain's logo. 28.44 s: Arby's 'Homestyle fries' carton. Cut evidence: ffmpeg scene detection at threshold 0.30 found 9 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 30.081 s matches the annotated 30.081 s. Reusable lesson: A collage opening, food macros and a price card lead to a second offer (fries); in the last frames a competitor-branded carton is shown beside the advertiser's.

{
  "checked_at": "2026-10-29T19:21:10Z",
  "usefulness": "A collage opening, food macros and a price card lead to a second offer (fries); in the last frames a competitor-branded carton is shown beside the advertiser's.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Arby's",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}