McDonald's $1 Breakfast Deal (1990s Australian airing, 15 s): price card, food macros and a coffee pot

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.3 s; offering 2.3-5.2 s; terms 5.2-8.6 s; terms 8.6-12.3 s; end_card 12.3-14.9 s. H01 timestamped observations: 0.12 s: Black card with '$1' and a red logo. 2.42 s: Bacon strips macro with a dissolve. 3.52 s: Hand picks an egg from a pile with a price line. 4.22 s: Muffin sandwich macro. 5.28 s: Return to the '$1 Breakfast Deal' card. 7.52 s: Coffee pot with a '$1.00 with any drink purchase' line. 10.45 s: Sandwich with 'Limited Time'. 12.42 s: Price card dissolves back in. 13.62 s: End price card. Cut evidence: ffmpeg scene detection at threshold 0.30 found 2 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 14.93 s matches the annotated 14.93 s. Reusable lesson: The price card returns at least twice after the opening between macros in the sampled frames, so the offer is the structure; the file looks like an upscaled older video.

{
  "checked_at": "2026-10-29T19:14:04Z",
  "usefulness": "The price card returns at least twice after the opening between macros in the sampled frames, so the offer is the structure; the file looks like an upscaled older video.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "McDonald's",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}