Lavazza Eco Coffee Capsules advert (undated, 20 s): vignettes of capsule use to 'More than Italian'
Source-linked shot and technique analysis of a 20-second Lavazza spot; no media, frames or audio are hosted.
Source: https://archive.org/details/LavazzaEcoCoffeeCapsulesAdvert2019
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.5 s; offering 2.5-6.5 s; proof 6.5-11.4 s; demonstration 11.4-16.2 s; offering 16.2-18.0 s; end_card 18.0-19.6 s.
H01 timestamped observations:
0.12 s: A man in a waistcoat at a cafe counter.
1.44 s: A woman at the same counter.
2.64 s: A street scene with two people hugging.
4.36 s: A man holds up a green capsule beside a machine.
5.20 s: A figure meditating on a mountain ridge.
6.64 s: Three footballers in red kits in a stadium.
8.96 s: Three players in a different red kit on a pitch.
10.16 s: A woman on a sofa in jungle plants.
12.10 s: A hand sets a small cup on a wooden table.
12.88 s: Hand puts a green capsule in a machine.
15.40 s: Latte layers in a glass cup under a machine.
16.28 s: Row of coloured capsule boxes.
18.12 s: Black card 'MORE THAN ITALIAN'.
19.16 s: Brand logo end card with two club badges.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 13 transitions (a detector count, not a visual verdict; soft transitions are largely invisible to it). File duration 19.648 s matches the annotated 19.648 s.
Reusable lesson: Rapid vignettes of different people end on a product-line packshot; a small disclaimer line about composting sits at the bottom of the frame through several shots.
Structured fields
{
"checked_at": "2026-10-29T19:14:04Z",
"usefulness": "Rapid vignettes of different people end on a product-line packshot; a small disclaimer line about composting sits at the bottom of the frame through several shots.",
"source_type": "video",
"availability": "available",
"source_owner": "Lavazza",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Rapid vignettes of different people end on a product-line packshot; a small disclaimer line about composting sits at the bottom of the frame through several shots.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |