Nescafé Dolce Gusto (2018, 20 s): office coffee moments to a capsule machine and slogan
Source-linked shot and technique analysis of a 20-second Nescafe Dolce Gusto spot; no media, frames or audio are hosted.
Source: https://archive.org/details/NescafeDolceGustoCoffeeAdvert
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-3.4 s; problem 3.4-6.1 s; offering 6.1-10.0 s; desire 10.0-14.1 s; benefit 14.1-16.0 s; details 16.0-18.0 s; end_card 18.0-19.7 s.
H01 timestamped observations:
0.12 s: Man pours coffee in a kitchen.
1.00 s: Office desk group with takeaway cups.
2.36 s: Radio-studio style room with two men.
7.60 s: Hands choose a capsule from a glass bowl.
8.64 s: Machine with green level lights and a capsule inserted.
10.12 s: Falling coffee beans on red.
16.08 s: Red product shot with 'Make your every day less everyday'.
18.08 s: White end card with the brand logo.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 14 hard cuts (soft transitions are invisible to it). File duration 19.733 s matches the annotated 19.733 s.
Reusable lesson: Vignettes of different drinkers resolve into a product shot at 8.6 s; the slogan sits on the red packshot.
Structured fields
{
"checked_at": "2026-10-29T18:46:29Z",
"usefulness": "Vignettes of different drinkers resolve into a product shot at 8.6 s; the slogan sits on the red packshot.",
"source_type": "video",
"availability": "available",
"source_owner": "Nescafe Dolce Gusto",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Vignettes of different drinkers resolve into a product shot at 8.6 s; the slogan sits on the red packshot.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |