Burger King Whopper Meal Deal (UK 1994, 20 s): metro-station gag and chewing close-ups
Source-linked shot and technique analysis of a 20-second Burger King spot; no media, frames or audio are hosted.
Source: https://archive.org/details/BurgerKingWhopperMealDealAdvert
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.1 s; problem 2.1-5.8 s; desire 5.8-12.6 s; offer 12.6-16.2 s; cta 16.2-18.2 s; end_card 18.2-20.2 s.
H01 timestamped observations:
0.12 s: Metro platform with commuters and uniformed staff.
2.20 s: A uniformed attendant reacts.
5.88 s: Three people bite burgers in a studio.
8.60 s: Man biting a burger.
12.74 s: 'WHOPPER MEAL DEAL £2.99' fades in.
14.41 s: Burger, fries and a cola on a tray.
18.14 s: Two station staff and the logo with 'You got it.'
Cut evidence: ffmpeg scene detection at threshold 0.30 found 9 hard cuts (soft transitions are invisible to it). File duration 20.245 s matches the annotated 20.245 s.
Reusable lesson: Chew-and-smile close-ups carry the product; the price graphic appears twice (12.7 s and 18.1 s).
Structured fields
{
"checked_at": "2026-10-29T18:40:46Z",
"usefulness": "Chew-and-smile close-ups carry the product; the price graphic appears twice (12.7 s and 18.1 s).",
"source_type": "video",
"availability": "available",
"source_owner": "Burger King",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Chew-and-smile close-ups carry the product; the price graphic appears twice (12.7 s and 18.1 s).
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |