Tim Hortons apple pie (1991, 30 s): oven-to-fork pie close-ups with dissolves and a price tag
Source-linked shot and technique analysis of a 30-second Tim Hortons spot; no media, frames or audio are hosted.
Source: https://archive.org/details/tearful-tim-hortons-pie-vintage-90s-commercial-1991
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-4.9 s; desire 4.9-11.5 s; proof 11.5-15.5 s; offer 15.5-20.9 s; proof 20.9-24.4 s; terms 24.4-27.8 s; end_card 27.8-30.2 s.
H01 timestamped observations:
0.80 s: Whole apple pie on a table; slice with a fork at 1.72 s.
5.38 s: Hands lift a pie from the oven.
9.52 s: Slice and cut with a knife.
15.50 s: Napkin with the brand logo.
18.22 s: Cut slice shows apple filling.
20.97 s: A woman in coral eats a bite.
26.07 s: Title card 'A SLICE OF PIE AND A COFFEE $1.49 SPECIAL'.
28.98 s: Brand logo super over her close-up.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 0 hard cuts (soft transitions are invisible to it). File duration 30.163 s matches the annotated 30.163 s.
Reusable lesson: Layered dissolves appear to join separate close-ups into one pie sequence; the price card arrives after the eating payoff.
Structured fields
{
"checked_at": "2026-10-29T18:40:46Z",
"usefulness": "Layered dissolves appear to join separate close-ups into one pie sequence; the price card arrives after the eating payoff.",
"source_type": "video",
"availability": "available",
"source_owner": "Tim Hortons",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Layered dissolves appear to join separate close-ups into one pie sequence; the price card arrives after the eating payoff.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |