Chick-fil-A coffee 'Night Vision' (2012, 30 s): green night-vision spooky story ending on a product shot
Source-linked shot and technique analysis of a 30-second Chick-fil-A spot; no media, frames or audio are hosted.
Source: https://archive.org/details/chick-fil-a-coffee-tv-spot-night-vision-i-spot.tv
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-4.5 s; brand_reveal 4.5-23.6 s; offering 23.6-26.9 s; benefit 26.9-28.6 s; end_card 28.6-30.2 s.
H01 timestamped observations:
0.29 s: Night-vision green view of a boy looking over his shoulder.
1.49 s: A hand parts tall grass.
7.22 s: Cows in a field.
16.62 s: A water tower with glowing eyes.
21.87 s: Water tower lettering.
23.71 s: Cut to a bright white product shot of iced coffee and a mug.
28.71 s: End card with a web address and logo.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 6 hard cuts (soft transitions are invisible to it). File duration 30.208 s matches the annotated 30.208 s.
Reusable lesson: A hard visual swap from green night-vision to a clean white product shot is the whole punch line; the story is withheld until the end.
Structured fields
{
"checked_at": "2026-10-29T18:40:46Z",
"usefulness": "A hard visual swap from green night-vision to a clean white product shot is the whole punch line; the story is withheld until the end.",
"source_type": "video",
"availability": "available",
"source_owner": "Chick-fil-A",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A hard visual swap from green night-vision to a clean white product shot is the whole punch line; the story is withheld until the end.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | https://creativecommons.org/publicdomain/mark/1.0/ | restricted | restricted | unknown | unknown | IA licenseurl = https://creativecommons.org/publicdomain/mark/1.0/ (Public Domain Mark) applied by the uploader, who is not the advertiser or rights holder, so the mark is unverified. Study use under IA research/scholarship terms. |