RBC Heritage app :60 (60 s): costumed presenter, app screenshots and social handles
Source-linked shot and technique analysis of a 60-second Heritage Classic Foundation spot; no media, frames or audio are hosted.
Source: https://archive.org/details/whhisc-HERITAGE_CLASSIC_FOUNDATION_Mobile_App_-60
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-7.0 s; details 7.0-14.0 s; details 14.0-17.2 s; offer 17.2-23.7 s; demonstration 23.7-36.5 s; details 36.5-50.8 s; cta 50.8-57.0 s; end_card 57.0-60.2 s.
H01 timestamped observations:
3.50 s: Presenter in plaid colonial costume in front of a golf-course background; 'YOU ARE PLAID NATION' badge.
8.13 s: Photo of a crowd at the tournament.
14.90 s: Photo-booth cut-out.
25.00 s: Phone-screen graphic of the event app.
30.05 s: App policy screen; 'Download the RBC Heritage Mobile App today!'.
37.75 s: Social-media screenshot cards with logos.
53.88 s: Presenter returns with a final call to action.
58.58 s: End logo card.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 6 hard cuts (soft transitions are invisible to it). File duration 60.163 s matches the annotated 60.163 s.
Reusable lesson: Presenter bookends a stack of screenshot cards; the repeated 'Download the app' super is the call to action.
Structured fields
{
"checked_at": "2026-10-29T18:35:27Z",
"usefulness": "Presenter bookends a stack of screenshot cards; the repeated 'Download the app' super is the call to action.",
"source_type": "video",
"availability": "available",
"source_owner": "Heritage Classic Foundation",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Presenter bookends a stack of screenshot cards; the repeated 'Download the app' super is the call to action.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |