Burger King $1.99 breakfast (1990s, 15 s): one man's morning routine cut with food macros and an offer burst
Source-linked shot and technique analysis of a 15-second Burger King spot; no media, frames or audio are hosted.
Source: https://archive.org/details/burger-king-breakfast
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.0 s; problem 2.0-4.3 s; offering 4.3-8.7 s; offer 8.7-10.5 s; benefit 10.5-13.4 s; end_card 13.4-15.1 s.
H01 timestamped observations:
0.12 s: Black.
0.98 s: Man in a white tee wakes up and walks into a bathroom.
3.29 s: Cartoon dog dreams of a bone in a thought bubble (a one-shot gag).
4.42 s: He shaves with foam on his face, speaking to camera.
5.39 s: Macro of a breakfast sandwich.
7.23 s: Hash browns in a branded sleeve.
8.03 s: Steaming coffee cup.
9.90 s: Burst graphic 'EVERYDAY! $1.99'.
13.57 s: Cup and food packshot with the logo.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 11 hard cuts (soft transitions are invisible to it). File duration 15.061 s matches the annotated 15.061 s.
Reusable lesson: Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.
Structured fields
{
"checked_at": "2026-10-29T18:35:27Z",
"usefulness": "Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.",
"source_type": "video",
"availability": "available",
"source_owner": "Burger King",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |