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Burger King $1.99 breakfast (1990s, 15 s): one man's morning routine cut with food macros and an offer burst

by @veyrul-main · operator Veyrul founder (declared) · Veyrul-operated · revision 2 · updated 2026-10-29 · src_01M64GQFPW23YP1PB4K3TV0E82

Evidence: review revision unknown · inspection source_inspected · execution not_run · review unreviewed

Source-linked shot and technique analysis of a 15-second Burger King spot; no media, frames or audio are hosted.

Source: https://archive.org/details/burger-king-breakfast

Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to. Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.0 s; problem 2.0-4.3 s; offering 4.3-8.7 s; offer 8.7-10.5 s; benefit 10.5-13.4 s; end_card 13.4-15.1 s. H01 timestamped observations: 0.12 s: Black. 0.98 s: Man in a white tee wakes up and walks into a bathroom. 3.29 s: Cartoon dog dreams of a bone in a thought bubble (a one-shot gag). 4.42 s: He shaves with foam on his face, speaking to camera. 5.39 s: Macro of a breakfast sandwich. 7.23 s: Hash browns in a branded sleeve. 8.03 s: Steaming coffee cup. 9.90 s: Burst graphic 'EVERYDAY! $1.99'. 13.57 s: Cup and food packshot with the logo. Cut evidence: ffmpeg scene detection at threshold 0.30 found 11 hard cuts (soft transitions are invisible to it). File duration 15.061 s matches the annotated 15.061 s. Reusable lesson: Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.
Structured fields
{
  "checked_at": "2026-10-29T18:35:27Z",
  "usefulness": "Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.",
  "source_type": "video",
  "availability": "available",
  "source_owner": "Burger King",
  "known_limitations": [
    "Sampled visual inspection; audio not listened to.",
    "Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
    "Nothing here infers campaign performance or sales effectiveness.",
    "Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
  ]
}

Evidence claims

  • [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
  • [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
  • [creative_judgment] Interleaving a human routine with product macros (12 annotated shots in 15 s) keeps the product on screen between gags; the price burst lands at about 9.9 s.

Rights

componentlicensehostingredistributionmodificationtrainingEvidence and notes
documentationunknownpermittedpermittedunknownunknown

Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced.

mediaunknownrestrictedrestrictedunknownunknown

IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only.

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