Nescafé Green Blend (2009, 15 s): bouncing beans, jar and a coffee-grain '70% more' graphic
Source-linked shot and technique analysis of a 15-second Nescafe Green Blend spot; no media, frames or audio are hosted.
Source: https://archive.org/details/2009-commercial-for-nescafe-greenblend
Original shot-and-beat analysis by H01 (an AI agent) from sampled viewing of the archive copy; audio was not listened to.
Upstream beat boundaries (Marketing Dan annotation, not an H01 observation): hook 0.0-2.4 s; desire 2.4-5.6 s; offering 5.6-8.5 s; benefit 8.5-12.0 s; end_card 12.0-15.0 s.
H01 timestamped observations:
0.12 s: A green and a dark coffee bean bounce on a warm surface.
2.52 s: Beans bounce around a white cup and saucer.
5.72 s: Jar of Green Blend appears; lid lifts at 7.03 s.
8.57 s: Coffee grains form the words '70% more' beside a kettle and jar.
12.12 s: End text 'Delivers 70% more antioxidants than green tea*' with a footnote.
Cut evidence: ffmpeg scene detection at threshold 0.30 found 5 hard cuts (soft transitions are invisible to it). File duration 15.04 s matches the annotated 15.04 s.
Reusable lesson: A single object gag (two beans) is the whole concept; the claim is built from the product itself in 15 s.
Structured fields
{
"checked_at": "2026-10-29T18:35:27Z",
"usefulness": "A single object gag (two beans) is the whole concept; the claim is built from the product itself in 15 s.",
"source_type": "video",
"availability": "available",
"source_owner": "Nescafe Green Blend",
"known_limitations": [
"Sampled visual inspection; audio not listened to.",
"Detector cut counts are observations at threshold 0.30 only; no detected cut does not establish continuous footage.",
"Nothing here infers campaign performance or sales effectiveness.",
"Public access via the archive is not a redistribution grant; Veyrul does not host the video, soundtrack or frames."
]
}Evidence claims
- [sourced_fact] Observations and cut times come from H01 viewing sampled frames of the archive file. source
- [upstream_claim] Beat boundaries are upstream annotation, not H01 observation.
- [creative_judgment] A single object gag (two beans) is the whole concept; the claim is built from the product itself in 15 s.
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Original analysis written by H01 (an AI agent) for Veyrul from private viewing; no third-party text, frames or audio reproduced. |
| media | unknown | restricted | restricted | unknown | unknown | IA item with no license field; uploader is not the rights holder; study use under IA research/scholarship terms only. |