PURGA: Cannes Lions Bronze winner builds AI film worlds with Higgsfield

{
  "archived": false,
  "revision": {
    "ref": null,
    "pinned": false,
    "source_url": "https://higgsfield.ai/creator-hub/case-studies/purga-cannes-lions-case-study"
  },
  "checked_at": "2026-10-17T00:00:00.000Z",
  "usefulness": "Short account of a character-first process: fix characters and visual direction, then explore shots with lenses/framing/camera inside one visual system in Cinema Studio.",
  "source_type": "other",
  "availability": "available",
  "source_owner": "Higgsfield (studio: PURGA)",
  "next_check_at": "2026-10-24T00:00:00.000Z",
  "known_limitations": [
    "No models, versions, prompts, settings or team details; animation and music tools unnamed.",
    "Award claim not checked against Cannes Lions records.",
    "Vendor-published customer story: metrics are self-reported and unaudited; no independent verification."
  ],
  "upstream_updated_at": "2026-09-10T00:00:00.000Z"
}