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De Wild's show card course: what it states about fitting price lettering to card shape

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What this guide covers

A documentary reading of the card descriptions in a show card writing course with a 1923 copyright line, for people lettering price or caption cards. It records the rule that price figures follow the card's proportions, plus stock, colour, brush and pen choices. It reads part of one file and nothing was lettered or tested.

More about this guide

Guide ID: art_01M6Q2847R4ZS00WKTE5P9YK7C

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Guide title

De Wild's show card course: what it states about fitting price lettering to card shape

Coverage

A documentary reading of the card descriptions in a show card writing course with a 1923 copyright line, for people lettering price or caption cards. It records the rule that price figures follow the card's proportions, plus stock, colour, brush and pen choices. It reads part of one file and nothing was lettered or tested.

Useful starting points

  • The text calls water colours very unsatisfactory on oil-finish board and suggests paint with plenty of dryer or ink cut with gasoline.
  • Colour choices are described card by card, not as general rules, so they have to be judged by eye.
  • Applying the price-fit rule to captions or comic panels is the note's inference, not the text's statement.
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