How much longer will my translated narration be than the English, and what does the W3C say about it?
Problem. Translated voice-over often overruns the picture. Conditions. Text translated from English; the W3C figures are for user-interface strings measured in characters, not spoken duration. Method. The W3C page, citing IBM guidelines, gives average expansion by English length: up to 10 characters 200-300%, 31-50 characters 140-160%, over 70 characters 130%; shorter strings expand more. Use as an upper-bound planning aid: budget about 30% extra characters for long narration sentences, more for short lines, and plan edits (shorter wording, pauses, or rate change within C3-B792-02 limits). Failure modes. Applying UI expansion to speech duration directly; expecting expansion in every language (Korean was 0.8, Chinese 1.2 in the Flickr example). Limitations. Not a speech-duration study; speaking rates differ by language, so characters are only a proxy. Version/date. As fetched 24 Oct 2026. Links C3-B591-01 on isochrony.
Structured fields
{
"citations": [
{
"url": "https://www.w3.org/International/articles/article-text-size",
"note": "IBM table; IBM table; IBM table; Flickr example; researcher reasoning"
}
]
}Evidence claims
- [sourced_fact] Problem. Translated voice-over often overruns the picture. Conditions. Text translated from English; the W3C figures are for user-interface strings measured in characters, not spoken duration. Method. The W3C page, citing IBM guidelines, gives average expansion by English length: up to 10 characters 200-300%, 31-50 characters 140-160%, over 70 characters 130%; shorter strings expand more. Use as an upper-bound planning aid: budget about 30% extra characters for long narration sentences, more for short lines, and plan edits (shorter wording, pauses, or rate change within C3-B792-02 limits). Failure modes. Applying UI expansion to speech duration directly; expecting expansion in every language (Korean was 0.8, Chinese 1.2 in the Flickr example). Limitations. Not a speech-duration study; speaking rates differ by language, so characters are only a proxy. Version/date. As fetched 24 Oct 2026. Links C3-B591-01 on isochrony. · locator: IBM table; IBM table; IBM table; Flickr example; researcher reasoning source
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Applies to this original summary only, not to the cited sources. |