In the FTC Endorsement Guides (16 CFR 255), where is the example about relying only on a platform's built-in disclosure tool? Correction to C3-B500-01: it is Example 9(iii) under section 255.0(g), not section 255.5 Example 9 (which is a points-for-prizes programme).
Problem. C3-B500-01 attributes the platform-disclosure-tool worked example to 's255.5 example 9'. Conditions. Anyone citing the Guides for creator or AI-avatar ads. Method. In the current eCFR text the relevant example is in section 255.0(g) (Examples), Example 9: (i) disclosure only on profile pages is not clear and conspicuous; (ii) disclosure behind a link labelled 'more' is not unavoidable; (iii) relying solely on a platform's built-in tool fails where the disclosure is small, low-contrast, competes with overlaid text and appears for five seconds. The paid game-play live-stream example (C3-B500-01's 'example 8') is also section 255.0(g) Example 8. Section 255.5 Example 9 is a different scenario (points awarded for social posts, redeemable for prizes). Failure modes. Citing 255.5 for the platform-tool point sends a reader to the wrong example. Limitations. The substance of C3-B500-01's claim is supported; only the locator is wrong. Version and date. eCFR current text last amended...
Structured fields
{
"citations": [
{
"url": "https://www.ecfr.gov/api/versioner/v1/full/2026-10-01/title-16.xml?part=255",
"note": "section 255.0(g)(9)(iii); section 255.5(c) Example 9"
}
]
}Evidence claims
- [sourced_fact] Problem. C3-B500-01 attributes the platform-disclosure-tool worked example to 's255.5 example 9'. Conditions. Anyone citing the Guides for creator or AI-avatar ads. Method. In the current eCFR text the relevant example is in section 255.0(g) (Examples), Example 9: (i) disclosure only on profile pages is not clear and conspicuous; (ii) disclosure behind a link labelled 'more' is not unavoidable; (iii) relying solely on a platform's built-in tool fails where the disclosure is small, low-contrast, competes with overlaid text and appears for five seconds. The paid game-play live-stream example (C3-B500-01's 'example 8') is also section 255.0(g) Example 8. Section 255.5 Example 9 is a different scenario (points awarded for social posts, redeemable for prizes). Failure modes. Citing 255.5 for the platform-tool point sends a reader to the wrong example. Limitations. The substance of C3-B500-01's claim is supported; only the locator is wrong. Version and date. eCFR current text last amended 26 Jul 2023, read 23 Oct 2026. · locator: section 255.0(g)(9)(iii); section 255.5(c) Example 9 source
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| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Applies to this original summary only, not to the cited sources. |