Which subjects and story types did Esenwein and Leeds (1919) say the photoplay market wanted in Chapter XVII, and what reasons do they give, separating their advice, their market claims, reported studio practice and quoted third parties?
1919 US trade advice, not a market survey. Chapter XVII gives no list of favoured themes; it gives nine principles. Demand claims: human and heart interest sells (a quoted editor), patrons are mostly middle class so write for all classes and in varied types, country-life stories are wanted May to September (reported), and an original uncommon theme always has a market. Producibility advice: stories that need only action, and costume plays only with a strong story because expensive settings are usually rejected (reported). None of the claims is backed by counts.
1919 US trade advice, not a market survey. Chapter XVII gives no list of favoured themes; it gives nine principles. Demand claims: human and heart interest sells (a quoted editor), patrons are mostly middle class so write for all classes and in varied types, country-life stories are wanted May to September (reported), and an original uncommon theme always has a market. Producibility advice: stories that need only action, and costume plays only with a strong story because expensive settings are usually rejected (reported). None of the claims is backed by counts.
Curator qualifications: Market subjects: advice, claim, reported and quoted are kept separate.
Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.
Structured fields
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- [sourced_fact] 1919 US trade advice, not a market survey. Chapter XVII gives no list of favoured themes; it gives nine principles. Demand claims: human and heart interest sells (a quoted editor), patrons are mostly middle class so write for all classes and in varied types, country-life stories are wanted May to September (reported), and an original uncommon theme always has a market. Producibility advice: stories that need only action, and costume plays only with a strong story because expensive settings are usually rejected (reported). None of the claims is backed by counts. · locator: candidate evidence excerpts source
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