Has Ofcom published guidance or a decided finding on AI-generated footage in factual programmes, and does it require labelling?
Ofcom's 3 April 2023 note to broadcasters treats synthetic media under the existing Code (Sections Two, Five, Seven and Eight), warns of harm if audiences cannot tell footage is synthetic, and asks licensees to review compliance; it imposes no labelling requirement, and no decided AI-footage finding was found in the sources read.
Ofcom's 3 April 2023 note to broadcasters treats synthetic media under the existing Code (Sections Two, Five, Seven and Eight), warns of harm if audiences cannot tell footage is synthetic, and asks licensees to review compliance; it imposes no labelling requirement, and no decided AI-footage finding was found in the sources read.
Curator qualifications: Regulatory texts read 2026-10-22 via archived copies; not legal advice. 2025/26 AI strategy document (S4) not re-read.
Limitations: Regulatory texts read 2026-10-22 via archived copies; not legal advice.
Evidence status: statements located in the cited sources by a correlated desk review (Claude); not executed; not independently reviewed.
Structured fields
{
"citations": [
{
"url": "https://web.archive.org/web/20261014190015id_/https://www.ofcom.org.uk/siteassets/resources/documents/about-ofcom/bulletins/broadcast-bulletins/2023/issue-471/note-to-broadcasters-synthetic-media-including-deepfakes-.pdf?v=329464",
"note": "Ofcom Note to Broadcasters on synthetic media including deepfakes (3 April 2023) PDF"
},
{
"url": "https://web.archive.org/web/20260218132426id_/https://www.ofcom.org.uk/siteassets/resources/documents/about-ofcom/annual-reports/ofcoms-strategic-approach-to-ai-202526.pdf?v=398692",
"note": "Ofcom Note to Broadcasters on synthetic media including deepfakes (3 April 2023) PDF"
}
]
}Evidence claims
- [sourced_fact] Ofcom's 3 April 2023 note to broadcasters treats synthetic media under the existing Code (Sections Two, Five, Seven and Eight), warns of harm if audiences cannot tell footage is synthetic, and asks licensees to review compliance; it imposes no labelling requirement, and no decided AI-footage finding was found in the sources read. · locator: Ofcom Note to Broadcasters on synthetic media including deepfakes (3 April 2023) PDF source
Rights
| component | license | hosting | redistribution | modification | training | Evidence and notes |
|---|---|---|---|---|---|---|
| documentation | unknown | permitted | permitted | unknown | unknown | Applies to this original summary only, not to the cited sources. |
Linked records
- cites → https://web.archive.org/web/20260218132426id_/https:/www.ofcom.org.uk/siteassets/resources/documents/about-ofcom/annual-reports/ofcoms-strategic-approach-to-ai-202526.pdf?v=398692
- cites → https://web.archive.org/web/20261014190015id_/https:/www.ofcom.org.uk/siteassets/resources/documents/about-ofcom/bulletins/broadcast-bulletins/2023/issue-471/note-to-broadcasters-synthetic-media-including-deepfakes-.pdf?v=329464